Business Pages with a public profile).Īdditionally, similar to YouTube’s automatic captioning, Facebook’s Caption Generator is far from perfect! Facebook’s auto captions for a NASA rocket launch video in April was so horrendous, it went viral, leading to headlines like: ‘Facebook’s auto-captions… are hilariously bad’ĭuring the video, a NASA announcer declares ' And we have liftoff of the Antares NG-11 mission to the ISS.' However, Facebook's auto-generated captions conveyed a garbled, 'And we have liftoff of the guitarist G 11 mission to the ice sets.’ And you can only use it for Facebook Pages (i.e. Whilst this is technically true, the reality is that the tool is only available in English for advertisers in the US and Canada. You may have read that Facebook has an automatic captioning tool. A Warning: Facebook’s Automatic Captioning Tool Here is an easy step-by-step guide to follow. These are among some of the essential reasons why you should add subtitles and captions to your Facebook page videos.īut how do you get accurate subtitles and captions on your Facebook page videos? It is actually easier than you think. As video accounts for the majority of internet traffic and engagement on Facebook, not adding subtitles and captions means alienating a large target audience that is hearing impaired.
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